Is Bing Search Now Integrating Twitter Trends?
Written by Alan Thursday, 15 March 2012 11:40
Bing has made no secret of the fact that they want people and social trends to help power their search results. Now it seems that Microsoft is putting it’s money where it’s mouth is by adding trending topics from Twitter to the Bing search results. It’s apparently only in testing right now and not everyone is seeing these results.
On Tuesday the folks over at Techie Buzz found that a search for “Pepsi Next”, which was trending on Twitter, produced slightly unusual Bing results. The first listing in Bing results was the usual news articles, but they were followed by a “trending” article. This result clearly shows an icon of the word “trending”, a Twitter icon, and the number of shares.
Bing renewed their deal with Twitter last fall and still has a deal in place with Facebook, which currently integrates liked content, friend enabled results, and shared information. Google, on the other hand, failed to renew their deal with Twitter and are only integrating Google+ into their search. In a few test Bing searches I was unable to replicate the Techie Buzz results on current Twitter trends, but as I previously said, this may still be in testing.