Microsoft Xbox Video-On-Demand Wins 2012 TV Innovation Award
Written by Alan Monday, 16 January 2012 11:00
While most people think of the Microsoft gaming console, the Xbox, as a video game platform, Microsoft has worked hard to change that image. Aside from being able to play games with anyone in the world via the Xbox Live feature Microsoft also added the ability to access your media from any computer on your network, meaning you can instantly have pictures, video, and music on your TV along with great sound from your home theater system.
Recently Microsoft has been pushing the Xbox to it’s logical next-step, by working to integrate live TV and video-on-demand into the mix. They began with a big Metro style Dashboard update not long ago, and since that they have added Bing entertainment search and BBC programming. Now the software giant has partnered with more than 40 TV and entertainment providers to begin adding extensive TV content such as ESPN to their Xbox Dashboard.
Because of all of this Microsoft won two awards from IMSresearch, who give out the TV Innovation awards. Microsoft was awarded both the “On Demand” award and also the prize for ” Innovator of the Year”.
For a long time we have known that Microsoft had a goal of getting into people’s living rooms and we had always thought their means to do so would be Windows Media Center, but it turns out the Xbox is set to be the system which may succeed in taking control of our homes. With the addition of the Kinect, along with the services we just mentioned, and a lot more on the slate for 2012, it looks like another big year is in store for the Xbox.
Related posts:
- Microsoft Releases Xbox Companion App for iOS
- Microsoft Announces 12 Days of Xbox Live Sales
- Microsoft is Giving Xbox.com a Metro Interface Soon
- Xbox Live Phishing Scam Victims Getting Refunds From Microsoft
- Microsoft Announces Bing for Xbox Entertainment Search, BBC Content Soon
